Hylite Marketing (Field Experience)
What I did:
Increased company’s LinkedIn followers by 12%, unique visitors by 24%, and post impressions by 97% by drafting a full content calendar, optimizing hashtags, and posting at least twice week
Improved website UI on desktop and mobile through conducting a content audit and given feedback
Conducted in-person UX user journey research for potential client pitch decks (e.g. Home Depot and Staples)
Improved future client outreach by drafting brief, targeted case studies for healthcare, fitness, and QSR sectors
Unified brand voice through copywriting client deliverables, social media and website evergreen content (i.e. blog content)
Organized CEO’s prospecting and networking communications by creating and managing a master Google Sheets tracker
Tested platform sentiment-analysis tracker, generating statements that need updated flags to increase algorithm intelligence
Hylite is solving a multi-billion dollar problem for customer-facing businesses - costly, disruptive, never-ending frontline employee turnover. Hylite brings much-needed positivity into the workplace and the lives of frontline employees. We make it easy for customers to provide positive feedback about individual employees - all it takes is a text. Hylite helps employees get the recognition they deserve, leading to better customer service, increased customer frequency and improved employee retention.
Link to Hylite’s LinkedIn page.
Links to the blogs I’ve written: “What is Burnout, and 4 Tips to Combat It,” “How to Identify and Prevent Burnout at Your Company,” and “How to Be Kind in an Understaffed World.“